Huge customer service for giant apple

For the past 10 Christmas’s, my sister and nieces have given me a 3-pound apple covered with carmel, chocolate and almonds. The yummy treat lasts a long time as I slice off a morsel or two for dessert. This year she gave me my gift early and I anxiously cut into...

How to alienate loyal customers

A favorite restaurant is an exemplar at using email and social media for customer retention. They send weekly customer appreciation 1/2-price deals to their email list and Facebook fans. For years, they’ve had a loyalty card where you’d get one punch for...